Some try their best to dodge selfies, but last news confirm that MasterCard is working on a payment method based on the self-portrait photography.
The selfie phenomenon touches henceforth the banking sector and MasterCard is rushing in to try to offer the first secure payments through selfies.
As Ajay Bhalla said, the passwords are painful, but when it comes to selfies it is something else:
So, MasterCard has developed a new application that will be tested by only 500 customers. Thereafter, the company will integrate and release it to the rest of its clients. Security level, it is true that the Face Unlock on Android has evolved and that Mastercard has inspired from it since blinking eyes is required to confirm the transaction. Indeed, a simple photo is enough to cheat the system … that’s why the eye blink emerged as a secure way to validate payments.
In parallel with validating transactions with selfies, MasterCard is interested in biometric sensors that equip the Samsung Galaxy since the 5 and of course the iPhone. However, the bank reassures its client that unlike selfies, the imprint will be stored on the smartphone and not on their servers. But the US company does not stop there and also wants to offer voice recognition. Again, it’s only in-house testing and maybe Mastercard will not retain this system.
This is the video showing the Mastercard selfies application and its utilization with facial recognition.