The famous messaging service WhatsApp never ceases to attract users. The founder Jan Koum, announced on his Facebook page that the service is now used by over 800 million users.
The aim of the founder of WhatsApp was clear: replace SMS. Today, we can say that the messaging service is not far away. With over 800 million users, it would exceed the symbolic barrier of billion before the end of the year. It s about the number of active users, not the number of inscriptions. The performance is therefore more impressive.
Thus, WhatsApp is the undisputed leader in the instant messaging services exceeding Facebook Messenger (600 million users) or Snapchat. Facebook, in fact, should be pleased to have acquired WhatsApp for 19 billion $ last year.
The reasons for this success? A free service for sending unlimited messages. While in UK for example the mobile plans allow to take advantage of unlimited SMS, this is not the case elsewhere in the world.
Another explanation to this success, WhatsApp team constantly renewed the quality of the service. Thus, recently WhatsApp offers unlimited calling and a web version of the service is available.
We will have the opportunity to connect WhatsApp to two or three billion users, because when working with us they (WhatsApp) will have much more resources and opportunities. “Mark Zuckerberg, CEO of Facebook”
Despite this unabashed success, WhatsApp still not profitable and already lost 230 million $ in the first six months of 2014. But since the purchase of the service by Facebook, things could change quickly.
Mark Zuckerberg is convinced and says that “it is not interesting to monetize a product before it reaches one billion users.” The cape will soon be crossed, and Facebook certainly will not skimp on the means to keep WhatsApp in the green.